• Mon. Dec 6th, 2021

How ‘flying dress’ photographs turned so popular on social media

(CNN) — It looks tailor created for Instagram likes: dazzling blue sky, white partitions and a ruby-colored dress swirling elegantly in the breeze.

These images, recognized as “flying gown” images, started off out on the picturesque Greek island of Santorini and have given that turn out to be well-liked in other vacationer places like Dubai, Tulum and Italy.

While the shots seem like they could have been taken for a significant manner magazine, the picture shoots are fairly affordable and have turn out to be a additional common giving on journey encounter reserving internet websites like Viator and Klook.

Born on a Greek island

The pair ended up both of those wedding day and portrait photographers and Babenkov was reportedly working on a shoot in the Dominican Republic, through which a stylist extra a prolonged coach to a robe to incorporate a lot more drama, supplying him the thought to replicate the appear for holidaymakers.

Given that then, they have expanded their organization to Italy, Cuba and Dubai.

Volokitina and Babenkov took advantage of Search engine optimization — search motor optimization, a way to pack a site whole of crucial text that make it less difficult to come across in a quick Google research — and now it’s basically extremely hard to obtain a traveling costume picture on the net that would not guide again to their site or social media profiles in some way.

Achievement, though, has specified other folks in other markets the idea to test out a similar images company model.

A lady posing for a flying gown picture in Oia, Santorini.

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Chrisan Hunter is one particular of them.

She was performing as a marriage ceremony planner in her native Montego Bay, Jamaica, when the coronavirus pandemic hit.

Rather than pursue her possess travel desire — likely to Santorini to stage a traveling costume image shoot — she resolved to capitalize on the trend in her dwelling nation.

She also received fortunate. Although Jamaica has had some short lockdown durations and curfews in the course of the pandemic, the state has primarily remained open. Travelers from the US and Canada ongoing to head to Jamaica for their vacations, which means Hunter was continue to capable to appeal to prospects.

And, ironically, rather a few of her consumers were being people who had planned trips to Greece that fell apart since of vacation constraints or improvements.

Driving the scenes

People who book a image shoot with Her Costume Jamaica, Hunter’s corporation, are ready to select from 5 diverse photographers centered on whose model they like ideal, and Hunter supplies every little thing, from the dress itself — in a array of inclusive sizes for ladies of unique body types — to hair, makeup and styling aid upon request.

One particular of the most widespread questions she receives asked is whether she owns a wind machine to get the dresses to swirl so substantially.

“All our shoots consist of an assistant,” Hunter describes. “We get our customers dressed and every little thing, and then as soon as it really is time to shoot, we coordinate with the photographer and it really is a 1, 2, 3 count. We toss up the costume, he catches (the shot) speedy.”

Now, like most developments, traveling dresses have gone past solo encounters. Hunter has coordinated group pictures for up to 14 girls in distinctive attire as effectively as various maternity shoots.

Young beautiful woman in blue dress against the sea and the island of Santorini, Greece

A female in a blue “traveling costume” poses in Santorini.

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Other very similar photography businesses have experienced to uncover their very own strategies to up the ante.

Flying Attire Tulum, based in the well known Mexican vacation resort town, expanded their offerings to incorporate water-resistant “flowing dresses” that are fantastic for floating in cenotes, the vibrant h2o-crammed sinkholes that are found throughout the Yucatan peninsula.

Other providers can consider the images by drone or organize a proposal to happen mid-shoot, so guaranteeing that the ring pics will also appear Insta-completely ready.

Each rose has its thorn

Nonetheless, there are some factors that even the most beautiful gown won’t be able to simply disguise.

Christina Kumar did a single of these shoots in the California desert.

“The cameraman experienced to do a swift rattlesnake check at my standing area,” she tells CNN, adding, “there were thorns all more than my gown due to the fact it was in a spot with really dense character, and it was extremely scorching.”

She finished up shifting all over as little as doable during the shoot, permitting the extraordinary gown do the operate.

Irrespective of the potential for catastrophe, Kumar’s shoot went off well and she beloved the last item.

Hunter claims a single of the greatest challenges for her organization is Jamaica’s unpredictable climate. But you can find constantly a protected location that products can continue to be in till the storm clears up, and a local photographer utilized to doing work with the situations can grab a couple of stunning photographs in seconds.

Likely travel hazards apart, the common shoot can take just an hour — but the images can previous for good.