• Sun. Jul 3rd, 2022

STARTUP Stage: Una is an AI-powered digital vacation agent


XOKind is setting up AI agents that enable persons
system and make decisions a lot more effortlessly starting off with its travel product, Una.

Una supports
collaborative trip arranging and utilizes artificial intelligence to recommend
possibilities that match travelers’ choices.

What is your 30-second pitch to investors?

Generational shifts in choices and the COVID-19 pandemic have led customers to approach their travel more spontaneously than at any time prior to. This has designed consumer desire and marketplace share prospects for novel strategies of identifying, preparing and booking journey
that combat the fragmented and generic mother nature of the procedure today. 

XOKind crafted the Una travel application as a seamless, all-in-a single place for folks to system their journey. Una supports collaborative vacation planning and employs artificial intelligence
to advise possibilities that match travelers’ preferences so they can hit the road swiftly and be confident of a trip that is fulfilling for all.

Our prolonged-expression vision with Una is to construct an AI vacation agent and concierge that knows you perfectly sufficient that it can plan and ebook overall journeys for you with minimum again and forth when preserving a high diploma of transparency and trust.



Describe equally the business enterprise and technologies features of your startup.

XOKind’s core company and engineering differentiation is an AI-enabled market that matches buyers with the ideal obtainable stock to optimize their over-all excursion encounter. The team at XOKind leverages the most current AI developments to establish a awareness
graph of the world’s travel written content, stock of bookable as very well as cost-free travel areas (parks, beach locations, museums, and many others.), and users’ choices. 

Our most important products is our mobile app named Una – which is a concierge and travel agent – an
all-in-a single spot to system your journey. We make commissions on the buys produced via Una. 

Contrary to several other vacation products and solutions, Una does not show ads. This is a way to develop user rely on and make certain that our incentives are always aligned with
our users’.

Give us your SWOT (Strengths, Weaknesses, Possibilities, Threats) examination of the corporation.


  • Game-modifying AI technologies: allows discover stock that fulfill the certain preferences of the shopper and requires into account vacation logistics this kind of as proximity to hotel right up until now, consumers have experienced as well lots of options to scroll through, which experienced no correlation
    to what they truly wanted 
  • Quick location preparing: Vacation arranging and collaboration right now consists of a great deal of copying and pasting throughout many applications and applications – Una is the initial application that can provide as the just one place for all your vacation designs! Una presents solutions for places to
    remain and try to eat, and points to do in a single position from a wide range of trusted resources. Irrespective of whether the person just wants to choose a spontaneous weekend journey or reside the everyday living of a digital nomad roaming from location to put they can count on Una as a particular journey
  • Plenty of COVID-19 relevant information and suggestions: e.g. neighborhood, out of doors journeys, dining establishments with outside seating, holiday vacation rentals and motels with safety protocols
  • Refreshing point of view in building a user-initial AI products: combining the most effective of complex and liberal arts pondering
  • Skilled workforce with a prior productive startup exit (Nervana Units, acq. Intel).
  • Weaknesses:

  • Even though the application can be employed in almost all countries, at this time the encounter is optimized for US travelers touring domestically or internationally (for e.g. currencies displayed are in USD). In upcoming variations, Una will give much more customizations and
    content material for end users outdoors the US.
  • Una’s concentration to date has been on vacation spot setting up (destinations to stay and points to do) and reserving (hotel reserving in app is reside, and family vacation rental scheduling is coming shortly). We prepare to add transportation alternatives (flights, vehicle rentals, RVs) in future
    variations. As a market we have the likely to have a substantial LTV as we include much more purchasable things in adjacent areas in Una. We are also targeting a increased conversion price relative to the level of competition driven by a much greater comprehending of user
  • We are getting a sturdy privacy stance by forgoing advert earnings and refusing to provide client data to make absolutely sure that the XOKind AI is often aligned with the person and not influenced by other things. While this will in the long run be a important optimistic, it limitations
    our latest revenue to purchasable content.
  • Opportunities:

  • Gen Z and millennials are exhibiting a generational shift in travel conduct building market share options – they are inclined to choose a lot of spontaneous excursions, use effective and collaborative resources on cell for other domains, and interact with new technologies
    like individual assistants. The present vacation products never cater to their switching desires.
  • Persons are used to obtaining seamless and individualized ordeals in motion pictures (Netflix), new music (Spotify), finance (Betterment) and trend (StitchFix), but there is a obvious gap/opportunity in journey for a identical working experience
  • Substantial journey demand from customers, primarily in the US domestic market place now that vaccines are getting administered. 
  • Threats:

    • Ongoing uncertainty with international and small business vacation thanks to COVID-19. On the domestic entrance intense weather functions such as wildfires, floods and hurricanes have complex travel ideas. Una is well positioned to aid consumers navigate this dynamic
      setting by assisting buyers program additional spontaneous journeys and in the long term include even more dynamic information resources. 
    • Vacation is admittedly a crowded house with many present and new merchandise offerings. There is also entrenched habits and brand associations even if they have not been providing in a although. We established extremely large specifications with Una’s item encounter
      and get the job done really hard to achieve our users’ believe in as outlined higher than. 

    What are the vacation ache details you are attempting to relieve from each the customer and the business viewpoint?

    • Finding vacation selections that match customers’ (individual or team) pursuits is a laborious and time-consuming method these days which limits how frequently they travel
    • Normally, on the web journey content material is not really actionable – you see a beautiful desired destination on social media, but getting a excursion about it is nowhere shut to a 1 click on e-book working experience
    • On-line booking is frequently opaque – advertorial placements guiding where by you need to travel, influencing hotel rankings, or building a phony perception of urgency/scarcity – difficult to discover reliable and goal factors of see
    • Solutions available to clients are not location-on with regard to their personalities, pursuits and finances constraints
    • Resources employed for collaborating on travel programs today these types of as notes and spreadsheets are not designed for vacation. Vacation and spot facts these kinds of as opening several hours and testimonials are not dynamically up to date but as a substitute get stale just after the copy/paste. Figuring
      out proximity to landmarks or driving instances involves a lot of again and forth with maps apps. Vacation manual apps commonly exclude the reserving functionality.

    So you’ve got got the merchandise, now how will you get tons of shoppers?

    We have been in public beta because mid-Feb’21 and have witnessed sturdy user expansion and retention due to the fact then.

    Collaboration is a potent function in driving organic and natural buyer expansion. We are partnering with travel influencers who we love to make pleasant itineraries and journey written content. Above time, we could become an actionable counterpart to platforms like Instagram
    and assist them monetize their excellent articles via rev share.

    People can aspiration up their future excursion by viewing our Examine feed, which options fresh new itineraries included every day relevant for a array of traveler personas. This engaging vacation feed is influenced
    by top rated journey sources, in-the-know influencers, our consumer base, as properly as first trips from our journey associate writers.

    We can use organic and natural and specific/compensated social media written content via platforms like Facebook, Instagram and TikTok.

    We have been showcased on the iOS Application Keep as a “Hot this week” app. We have also been showcased in a dad or mum website, and nationwide (CNBC), print and Television set shops as a leading journey application. 

    Convey to us what procedure you’ve gone by to set up a real need to have for your business and the dimension of the addressable marketplace.

    From prototyping to alpha to beta, our staff has executed extensive analysis amongst our focus on personas using a design dash methodology to build a product that people discover useful and delightful. It is by this procedure that we discovered the need to have for
    a journey application that solves spontaneous and collaborative journey setting up.

    Una product and technological know-how progress is pretty consumer-centered. We consider this has contributed to a loyal lover base of Una buyers who have been sharing Una excursions with good friends and family.

    Journey is naturally a really big current market. By some estimates millennials alone put in $200 billion on journey in 2018. Inns, holiday rentals and airlines have a sector sizing of $1.5 trillion. By 2025, 75{108b30f3c06264e1328e4bfc86b32bcda3f89fafc9334ae3e7f22518df671a2e} of all tourists will be millennials and GenZs. As mentioned higher than, they are producing special solution requires and will alter the market place landscape.  

    How and when will you make funds?

    We make income by commissions from bookings manufactured in the application. We not long ago introduced lodge bookings in the app and will quickly contain holiday rental bookings. We have associates previously signed up to give the skill to buy flights, automobile rentals,
    things to do, excursions and attractions, and will be progressively bringing these into Una.

    What are the backgrounds and past achievements of the founding group?

    Founding group: Arjun Bansal (CEO PhD Neuroscience) Yinyin Liu (CTO PhD Device Finding out) Sarah Harris (VP Merchandise PhD Media Research, MBA)

    Prior to co-founding XOKind, Arjun (Fortune 40 Below 40, 2019) was a co-founder of the AI startup
    Nervana Programs (acquired by Intel in 2016). Later on he served as a VP in the Intel AI team, where collectively with longtime colleague Yinyin (ex-head of knowledge science, Intel AI re.function major 30 women in AI) uncovered about the challenges confronted by providers
    hoping to include AI into day-to-day products encounters. They teamed up with Sarah (ex. product supervisor at Apple iOS/Siri) to deal the hottest AI advancements into delightful shopper encounters, and Una is the fruition of that vision. 

    How have you addressed range and inclusion within just your company?

    Diversity and inclusion has been portion of the founding DNA of XOKind. We designed a aware work to have both complex as well as design and style thinking from the get-go. Two out of the three founders are ladies, and two out of 3 of us are international born, naturalized
    People. We have lived in and traveled to quite a few parts of the planet. 

    Yinyin has been an advocate of explainable and clear AI, and initiated attempts in AI investigate /
    AI technological innovation for social excellent, and cross-organizational exertion to use AI technologies to increase lives and modern society. 

    At XOKind we try to create a kinder, a lot more human planet – and our name and product demonstrates that. XOKind is an AI organization, but it has kindness firmly at its coronary heart.

    When Una provides
    a broad set of trips for numerous person personas, we tried using to keep fast paced mothers/moms and dads/professionals in thoughts when building characteristics. Females variety the the greater part of the Una user group.

    We believe that AI agents can generate the following wave of enhancements
    in high-quality of life by automating tiresome jobs, enhancing the user’s experience whilst often becoming on the user’s aspect. We hope that this craze will reward people today that could possibly have ordinarily confronted limitations to traveling thanks to lack of time available
    for scheduling or entry to travel setting up and booking aid. Our charges are also pretty aggressive as we are passing on a lot of our savings again to our buyers.

    What’s been the most tough aspect of founding the business so considerably?

    As you may consider, COVID-19 performed a substantial position in building a vacation merchandise in 2020. Just a couple of months prior to COVID-19 strike, we experienced set up an office environment in San Diego and experienced individuals sign up for us from all across the state and from Canada.

    As quickly as we have been in lockdown and WFH method, we experienced to rapidly adapt to new means of collaborating and doing work alongside one another, whilst managing youngsters at property with disrupted college schedules. We also had to pivot very last summer season from at first concentrating on additional of a SMB
    sector (which vanished into zoom calls overnight) to concentrating more on spontaneous, regional, out of doors, leisure excursions to ideal provide the altering desires of travelers.

    By it all, we are very pleased to have crafted a staff and culture that’s loaded with grit and enthusiasm about our shared eyesight.

    Typically, travel startups face a fairly challenging time producing an impression – so why are you heading to be one particular of blessed types?

    We have spoken to a number of previous vacation startup founders, and we are extremely grateful for the learnings that they’ve shared. We have tried out to incorporate these learnings as portion of our solution and organization method when it will come to generating critical magical moments
    in the application, decreasing CAC, increasing LTV, addressing the low frequency obstacle in journey head on and employing technological know-how to scale proficiently and clear up complications.

    We are fully commited to creating remarkable merchandise and services that seamlessly make it possible for individuals to approach and book journey. We are presently looking at a path to hundreds of thousands of pounds in bookings centered on our present-day usage and blended with our upcoming strategies and person expansion
    we are incredibly optimistic!

    A 12 months from now, what point out do you think your startup will be in?

    Una will include things like transportation (flights, vehicle rentals, RVs) setting up and bookings selections, and enhanced international assist as the globe emerges from COVID-19. We will carry on to expand our user base and revenue. End users will trust our model for their
    vacation tips, setting up and reserving

    What is your conclusion-match? (Heading general public, acquisition, escalating and staying non-public, and so forth.)

    XOKind has a extended-phrase eyesight of bringing AI increased purchaser encounters not just to journey via Una, but to other verticals as properly. We plan to abide by a method that gives us versatility in achieving that aim, whether or not it is as a result of likely community or
    staying non-public.

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